Platform-agnostic — works on any online store

Where is your store losing sales before checkout?

Whatever platform you're on — WooCommerce, BigCommerce, Magento, or custom-built — the same commercial patterns cost online stores sales. Paste your URL and find out which apply to yours.

Free · 60 seconds · No signup · Scored across 10 commercial dimensions
Why this matters

The platform matters less than what's built on top of it

Ecommerce platforms differ in their technical defaults, but the commercial patterns that actually cost sales are strikingly consistent across all of them — checkout friction, weak product page trust signals, and unoptimised images affect a WooCommerce store just as much as a Shopify or Magento one.

This means most of what determines whether a store converts well isn't platform-specific at all. It's decisions made on top of whatever platform is running: how many fields the checkout asks for, whether product pages answer the obvious objections, whether trust signals are visible at the point of decision.

Diagnosing platform-agnostic patterns first, then addressing any genuine platform-specific quirks separately, is a more efficient path than assuming the platform itself is the problem.

The pattern across any platform

Where online stores consistently lose sales

🛒 Checkout friction
Forced account creation, late-revealed shipping costs, and unnecessary form fields all lose otherwise-committed buyers at the final step.
📸 Weak product page trust signals
Missing reviews, unclear sizing/specs, and absent return policy information leave hesitation unaddressed right at the decision point.
🐢 Unoptimised product images
Full-resolution photos slow product and category pages — one of the most common, most fixable causes of poor ecommerce performance.
Common questions

Ecommerce Website Audit — FAQ

Does this work on any ecommerce platform?

Yes — the audit evaluates content, structure, and commercial patterns directly from your live site's HTML, which works regardless of the underlying platform.

How is this different from the Shopify-specific audit?

This audit is platform-agnostic for stores on WooCommerce, BigCommerce, Magento, or custom builds. If you're specifically on Shopify, the dedicated Shopify audit covers a few additional platform-specific patterns.

Will it check my actual payment processing?

No — it evaluates what's visible in your store's structure and content (friction points, trust signals), not backend payment processing functionality.

Does store size affect the audit?

No — the same commercial patterns apply whether you have 10 products or 10,000; the audit evaluates your site's structure and content regardless of catalogue size.

Go deeper

Related reading

Platform-Agnostic Ecommerce Fixes That Work Everywhere Checkout Friction: The Same Problem on Every Platform Product Page Trust Signals That Actually Convert

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