Not every trust signal does equal work — some genuinely move buyers, others are decorative at best.
A star rating gives a number; a written review with detail answers questions a buyer hasn't thought to ask yet.
Buried in a separate policy page, it does little work — visible directly on the product page, it directly reduces purchase hesitation.
Reduces the uncertainty of buying something you can't physically handle — one of the most consistently effective trust signals in ecommerce.
Positioned at the actual point of payment, they address hesitation exactly when it arises rather than earlier in the browsing journey.
Find out which trust signals your store is missing.
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