Checkout is where a meaningful share of otherwise-interested buyers disappear, and the causes are strikingly consistent across every platform.
Requiring an account before completing a purchase adds friction at exactly the point a buyer wants the process to end, not begin something new.
Every additional screen is another opportunity for a buyer to abandon and reconsider — fewer steps consistently outperforms more, regardless of platform.
Surprise costs revealed late in the process are one of the most well-documented causes of abandonment across every platform studied.
Apps and scripts added on top of any platform frequently slow down checkout specifically — the worst possible page on a store for added latency.
Find out exactly where your checkout is losing buyers.
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