Not a Lighthouse score. Not a generic checklist. An audit built around the specific things that turn a visitor into a customer — scored in 60 seconds.
There's rarely a single dramatic reason a website underperforms on conversion. More often, it's an accumulation of small frictions — a slightly unclear headline, a CTA repeated identically five times with no variation, a trust signal that exists but sits in the wrong place — each one losing a small percentage of visitors, compounding into a meaningfully lower overall rate.
This is precisely why a structured, evidence-based audit outperforms a general impression of a page. A visitor scanning your own site might sense something's a bit off without being able to name it; a systematic check against specific, known conversion factors finds the actual, nameable issues instead.
It's also why fixing conversion rate is unusually good value compared to most other marketing investment. Unlike ad spend, which stops working the moment you stop paying, a conversion fix — once made — keeps improving the return on every visitor who arrives afterward, for as long as the fix remains in place.
The three areas below are where we most consistently find the accumulated friction actually living.
Conversion rate isn't one thing — it's the sum of a dozen small decisions on the page, most of which are invisible until someone points them out.
The free report already covers your overall score, a full breakdown across all 10 dimensions, and your top 5 most urgent fixes — including the exact evidence behind each one. Pro adds the full findings across every dimension, a ranked 30-day action plan, and a downloadable report.
This report is built specifically around what drives visitors to actually take action — CTA placement, trust signal positioning, and friction points — rather than a generic technical checklist.
No. This audit evaluates your site's structure and content directly, without needing your own analytics data — useful if you don't have detailed visitor behaviour data yet, or want a second, independent perspective.
Conversion here means whatever the meaningful next step is for your specific business — an enquiry, a phone call, a booking — not necessarily a direct online purchase.
Some overlap exists — for instance, clearer content structure can help both — but conversion and SEO are evaluated as related, not identical, since a page can rank well and still fail to convert, or vice versa.
The SiteMedic team can implement every conversion recommendation directly — CTA copy, trust signal placement, form friction, all of it.
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