A conversion audit isn't a technical health check — it's a review of everything that determines whether a visitor actually becomes a customer, not just whether the page loads correctly.
An SEO audit asks whether people can find your page. A conversion audit asks what happens once they're already there — a page can rank perfectly and still fail to convert a single visitor.
Tools like Lighthouse measure technical performance — load time, code quality, accessibility compliance. A conversion audit uses some of that data, but its core question is commercial: does this page turn a visitor into a customer?
Clarity of the value proposition, CTA placement and repetition, presence and positioning of trust signals, friction in forms or checkout, and whether the page gives a visitor a clear, low-friction next step.
A good conversion audit doesn't just assert "your CTA is weak" — it points to the specific evidence: how many times it's repeated, where it sits on the page, what's missing next to it. Vague feedback is hard to act on; specific evidence isn't.
See exactly what a conversion audit finds on your own site.
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