A conversion audit isn't a technical health check — it's a review of everything that determines whether a visitor actually becomes a customer, not just whether the page loads correctly.
An SEO audit asks whether search engines can find and rank your pages. A conversion audit asks a different question entirely — once a visitor arrives, does the page actually persuade them to act? A site can rank well and still convert poorly, and vice versa.
Technical audits check whether a site functions correctly — load time, broken links, mobile responsiveness. Those matter, but a technically flawless site can still fail to communicate value, build trust, or make the next step obvious.
Clarity of messaging, visibility of trust signals, friction in the conversion path, and whether the page speaks to the actual visitor's situation — the judgement-based factors that determine whether someone who arrives actually becomes a customer.
A useful conversion audit points to specific, visible evidence for each finding — not just "this feels dated" but exactly what's missing and why it matters commercially. That specificity is what separates an actionable audit from a vague impression.
See exactly what a conversion audit finds on your own site.
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