Traffic to a product page and a completed sale are two very different things. Checkout is where a meaningful share of otherwise-interested buyers quietly disappear.
Requiring an account before checkout adds friction at exactly the moment a buyer wants the process to end, not begin something new.
A shipping cost that only appears at the last step, after a buyer has already invested time in the process, is one of the most common causes of abandoned carts.
Every unnecessary field is a small additional cost the buyer weighs against finishing the purchase.
Payment security badges and clear return policy links reduce last-moment hesitation, right when it matters most.
App-added scripts frequently slow down checkout specifically, which is the worst possible page on the entire store for added latency.
Find out where your store is losing sales.
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