A product page's job is to remove every remaining hesitation between 'interested' and 'add to cart.' Here's what that requires.
Different angles and, where relevant, in-context or scale photos reduce the uncertainty of buying something you can't physically handle.
Written reviews with detail do more persuasive work than a number alone — they answer questions a buyer hasn't thought to ask yet.
Ambiguity here is one of the most common causes of both cart abandonment and later returns.
Buried policies create hesitation right at the decision point. Visible, clear terms remove it.
No competing calls-to-action pulling attention away from the one action that actually matters on this page.
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