A trust signal buried in the footer does no work at the moment of decision. The same content placed directly beside the relevant action changes behaviour measurably.
A guarantee or review placed immediately beside a purchase button addresses hesitation exactly when it arises, not before or after.
A first-time visitor with no context benefits from an early trust signal before they've invested time reading further.
Different trust signals may suit different pages — a testimonial on a service page, a guarantee near checkout, both doing distinct jobs.
A wall of trust signals in a single testimonials section does less work than the same content distributed to where it's actually relevant.
Find out if your trust signals are positioned well.
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