A high bounce rate has a specific cause. Testing systematically finds it faster than guessing.
The simplest, most common cause — a page that's slow to become usable loses visitors before they've seen anything at all.
Ask someone unfamiliar with the business to view the page and say what they understand within a few seconds — gaps in clarity become obvious quickly.
If the page doesn't clearly deliver on what an ad or search result promised, visitors leave immediately regardless of the page's own quality.
Immediate popups, autoplaying media, or a chaotic layout can trigger an instant exit before a visitor consciously registers why.
Get a structured diagnosis of your own bounce rate.
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