Popups aren't universally bad, but poorly timed or intrusive ones are a common, avoidable cause of immediate visitor exits.
A popup appearing before a visitor has seen any actual content interrupts the trust-building process before it's even begun.
A small or hard-to-find close button turns simple interruption into genuine frustration, especially on mobile.
Triggered after a visitor has already engaged with content, rather than immediately on arrival, causes meaningfully less friction.
A well-timed, easy-to-dismiss popup with genuine value can work; an immediate, hard-to-close one rarely does.
Find out if popups are contributing to your bounce rate.
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