Shopify

Shopify Speed Optimisation Basics

Shopify handles a lot of performance basics automatically — most remaining speed problems come from what's been added on top of the platform.

App accumulation

Every installed app adds its own scripts. Stores running a dozen apps are often carrying real, measurable speed debt that nobody's reviewed in years.

Unoptimised product images

Full-resolution photos uploaded without compression are as common a problem on Shopify as anywhere else.

Heavy theme customisation

Extensive custom code layered onto a theme, especially by multiple developers over time, tends to accumulate redundant or conflicting scripts.

Audit apps regularly, not just at setup

Apps installed for a specific campaign or season often stay active long after they're needed — a periodic review catches this before it compounds.

Find out what's actually slowing your store down.

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