Familiarity with your own site is exactly what creates blind spots — here's how to work around that limitation rather than fight it.
Deliberately try to forget what you already know about the business, and read the homepage as a stranger would — this alone surfaces gaps in explanation you'd otherwise skip past.
A friend or contact outside your industry will hesitate exactly where a real visitor would — their confusion is data, not an inconvenience.
Working through a fixed list of items forces you to actually verify each one, rather than assuming it's fine because you remember adding it once.
A few days' distance from the site restores some of the "fresh eyes" perspective that constant familiarity erodes.
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