Most restaurant searches happen on a phone, often while someone is already out and deciding where to eat right now. Mobile experience isn't a secondary concern here — it's the primary one.
Desktop-formatted, multi-column menus become unreadable on a small screen. Mobile visitors shouldn't have to pinch-zoom to see prices.
A visitor deciding where to eat right now wants to act immediately — a tap-to-call number and a mobile-friendly booking widget remove friction at the highest-intent moment.
Mobile connections are often slower and less stable than desktop. Unoptimised images cost you disproportionately more on mobile.
A visitor already nearby wants directions immediately, not a static address they have to copy into another app themselves.
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