Everything on this list should be visible or reachable without scrolling — the first screen is where most visitors decide whether to stay.
A visitor should know what kind of food and experience to expect within seconds — "Modern Italian, small plates" tells them more in four words than a paragraph of atmosphere description.
The reservation option should be impossible to miss, in the same position on both desktop and mobile — not competing for attention with five other equally-weighted calls to action.
Actual photos of your dishes and space, current and well-lit, do more to convert a hesitant visitor than any amount of descriptive copy — and a visitor can usually tell stock photography apart from the real thing.
Any inconsistency between what's shown here and your Google Business Profile creates confusion, and in the worst case, a diner arriving when you're actually closed — a bad first impression that's entirely avoidable.
A crawlable, mobile-readable menu (not a scanned image or PDF) is both more usable for visitors and more visible to search engines, which matters for the specific dish and cuisine searches many diners actually use.
A specific review count or rating, prominently placed, reassures a visitor comparing several restaurants at once — vague claims of quality do far less work than a real, checkable number.
See how your own homepage checks against this list.
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