Everything on this list should be visible or reachable without scrolling — the first screen is where most visitors decide whether to stay.
What kind of restaurant this is and what price point it sits at should be obvious within a glance, not something a visitor has to dig for.
"Book a Table" or equivalent, positioned prominently, not competing with five other links of equal visual weight.
Your actual dining room and actual food. Generic stock photography undercuts trust the moment a visitor recognises it as such.
Any discrepancy between your site and your Google Business Profile creates doubt at exactly the wrong moment.
Readable, searchable, mobile-friendly. A locked PDF or photographed menu is one of the most common conversion killers on restaurant sites.
A specific review count or named quote, not a vague "loved by our guests" claim that does no persuasive work.
See how your own homepage checks against this list.
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