A few direct questions separate a genuinely useful paid audit from an expensive but shallow one.
A vague promise of "a full audit" means less than a specific list of what's actually delivered — a score, ranked fixes, a written report, or something else.
A provider offering a genuine free tier lets you evaluate quality before committing money — worth preferring over one that requires payment upfront to see anything.
Understanding whether findings come from a fixed rules engine or genuine judgement-based analysis helps set expectations for what kind of issues will actually be caught.
Some audits end at diagnosis; others offer implementation. Knowing which you're buying avoids assuming help that isn't actually included.
See exactly what's included before paying anything.
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