The difference isn't just more checks — it's a different kind of evaluation entirely.
Load time, image sizes, whether alt text exists — objective, consistent, and genuinely useful for what they measure.
Whether your messaging is clear, whether your trust signals are convincing, whether the commercial case a page makes actually holds together — none of which a rules engine can evaluate.
A free tool gives you a score and a list of technical failures. A judgement-based audit gives you a diagnosis of why visitors aren't converting, in plain commercial terms.
Try the free, judgement-based tier yourself.
Run a free audit →