Technical correctness and commercial persuasion are independent variables — improving one doesn't automatically improve the other.
None of the technical checks a rules-based tool runs actually evaluate whether the page communicates a clear reason to buy or enquire.
A missing testimonial or credential doesn't fail any Lighthouse check, but it can be the single biggest reason a visitor doesn't convert.
A site can score 95+ on Lighthouse while still using vague, jargon-heavy copy that never actually states what the business does — the technical score gives no signal of this at all.
Chasing a perfect technical score alone, without also evaluating messaging and trust, can leave the actual commercial problem completely unaddressed.
Find out if your technical score is hiding a commercial gap.
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