A technical score tells you how well-built a page is. It doesn't tell you whether the page actually persuades anyone of anything.
Load speed, code validity, basic accessibility markers — all genuinely important, all measurable by fixed rules.
Whether the page actually convinces a stranger to trust you and act — a question no amount of technical correctness answers by itself.
A technically flawless page with vague messaging and no trust signals will still fail to convert — the two scores are measuring genuinely separate things.
Technical health is a prerequisite (a slow, broken page can't convert regardless of messaging), but it's not sufficient on its own — commercial effectiveness is the layer on top.
Get both technical and commercial evaluation together.
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