Most on-page SEO gains come from a handful of basics done consistently, not advanced technical work.
Duplicate or default titles across multiple pages waste ranking potential — each page should have a distinct, specific title and description reflecting its actual content and search intent.
A single, unambiguous H1 stating what the page is about gives both visitors and search engines an immediate, clear signal of relevance — a surprisingly common gap even on otherwise well-built sites.
H2s and H3s should follow a genuine hierarchy reflecting the page's actual structure, not be chosen for visual styling alone — this affects both accessibility and how well search engines parse page content.
A URL like /services/emergency-plumbing is more useful, to both visitors and search engines, than a generic ID-based or overly generic URL — a simple structural choice with a real, if modest, SEO benefit.
See how your own pages score against this checklist.
Run a free audit →