Local signals are valuable for a genuinely local business — but for a product or service meant to serve any market, the same signals create confusion instead of relevance.
Local-intent phrases ('near me,' a specific city name) on a page meant to rank for broad, non-local queries can cause search engines to miscategorise the page's actual audience.
A globally-available product with local-sounding copy reads as smaller or more limited than it actually is, to both search engines and visitors.
Removing geographic framing in favour of "works for any business, anywhere" language resolves the mismatch without a technical rebuild.
Find out if local signals are working against your own site.
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