Modernising doesn't have to mean starting over — a targeted set of changes can meaningfully shift how current a site feels.
Identify specifically what's reading as dated, rather than assuming everything needs to change at once.
Photography, typography, and the mobile experience usually have more impact per unit of effort than deeper structural changes.
Stale copy and outdated information undercut even a visually refreshed site — both need attention together.
Often what felt like it needed a full rebuild is resolved by a smaller, focused pass — worth checking before committing to more.
Get a specific diagnosis before deciding what to change.
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