A handful of repeatable layout mistakes account for most mobile conversion problems.
Content that's fine on a wide desktop screen can push the actual call-to-action far down a narrow mobile layout.
Desktop tables or side-by-side content crammed into a narrow column becomes genuinely hard to read.
A small or awkwardly placed close button on a popup creates real frustration on a touchscreen specifically.
Font sizes appropriate for desktop viewing distance are often too small on a phone held closer to the face.
Find out which of these apply to your own site.
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