A consultant's higher cost buys something specific — knowing when that's actually what you need avoids overpaying.
When a redesign or strategy needs buy-in across a large team, a consultant's ability to run workshops and build consensus is worth the premium.
A business that doesn't fit standard patterns benefits from a human who can reason through the specifics, rather than a faster automated diagnosis.
A one-off audit, however good, doesn't replace an ongoing relationship with someone who understands your business over time.
A straightforward SME site with common, well-understood issues rarely needs bespoke consulting to identify what's wrong — that's exactly the situation a faster, cheaper audit handles well.
Start with the free tier and see if it's enough.
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