Copy that could describe any business in your industry gives a visitor no reason to remember or choose you specifically.
"We provide high-quality [service] to [location] businesses" could apply to almost any competitor in the same category — it describes the industry, not the specific business, and gives a visitor no reason to remember it.
Naming the actual, specific way you work — a particular process, philosophy, or focus — differentiates in a way generic category description never can, because it's genuinely true only of your business.
"We solve complex problems" is abstract and unverifiable. A specific example of an actual problem solved is concrete, credible, and memorable in a way the abstract version isn't.
Copy that sounds like it could have been written by any competitor's copywriter, in the same generic professional register, fails to give a visitor any sense of who they'd actually be working with.
Find out if your copy reads as generic or specific.
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