Copy that could describe any business in your industry gives a visitor no reason to remember or choose you specifically.
"We provide quality service to all our customers" could sit on thousands of sites unchanged — it says nothing distinctive.
Naming your actual process, values, or what genuinely makes your approach different gives a visitor something concrete to evaluate.
A specific example of a problem you solved is more convincing than an abstract claim of quality or expertise.
Copy that sounds like an actual person at your business, rather than a generic corporate voice, reads as more trustworthy and memorable.
Find out if your copy reads as generic or specific.
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