Most of what makes a site feel generic is fixable without touching the underlying template or platform at all.
The single highest-impact change — real photos of your actual business immediately break the generic feeling more than any other single fix.
Even a well-designed template feels generic if the words could describe any business — specific, distinctive copy fixes this directly.
Small, intentional deviations from the template's defaults go a long way toward feeling considered rather than off-the-shelf.
A unique visual detail, a specific brand touch, or a signature interaction gives visitors something to actually remember.
Find out exactly what's making your site feel generic.
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