Most of what makes a site feel generic is fixable without touching the underlying template or platform at all.
Stock photography is one of the fastest visual tells of a generic, unedited template — real photos of the actual business, team, or work do more to signal genuine investment than almost any other single change.
Unedited template placeholder copy, or generic industry-standard phrasing, reads as unfinished or impersonal — copy genuinely written in your own voice makes the same template feel specific to your business.
Default template colour schemes and fonts are recognisable to anyone who's seen the template before — deliberate, considered adjustments (even modest ones) meaningfully shift how custom the site feels.
A single custom element — a distinctive header treatment, a genuinely unique section, a custom illustration — can shift the overall impression from "template" to "custom" more than evenly distributed minor tweaks across the whole site.
Find out exactly what's making your site feel generic.
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