Most optician sites default to one side of the business — serving both well requires deliberate structure.
A simple early choice — "Book an eye test" versus "Browse eyewear" — lets each visitor self-select into relevant content immediately.
Named optometrists, qualifications, and appointment types build the same trust any healthcare booking needs.
Clear categories, pricing indication, and style range serve the retail decision the way any eyewear retailer's site would.
A booking visitor who's also curious about frames, and vice versa, should be able to move between the two easily rather than the site feeling like two disconnected sections.
Find out if your site serves both sides well.
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