Most visits to a GP or medical practice website happen under time pressure, not idle browsing. Paste your URL and find out whether your site answers the questions patients actually have — or sends them looking elsewhere.
Almost nobody lands on a GP or medical practice website out of casual interest. They're moving house and need to register with a new practice, they're deciding whether their symptom needs a same-day appointment or can wait, or they're trying to work out what to do at 9pm on a Sunday when the practice is closed. Every one of these visits is time-pressured and answer-seeking, not a considered comparison between brands.
That changes what "good" looks like. A beautifully designed site that buries whether the practice is accepting new patients, or makes a visitor hunt for the out-of-hours number, fails at the one thing that actually mattered in that moment — even if it looks perfectly professional. Clarity and speed of finding the practical answer matters more here than almost anywhere else in local business.
This is also a context where the cost of failure is higher than a lost sale. A visitor who can't find urgent-care information isn't just a missed conversion — they're a patient without a clear next step at a moment that may genuinely matter. That's a different kind of stakes than most of the businesses a generic audit tool is built around.
The three issues below are the ones that most often stand between a patient's actual question and the answer your site should be giving them.
A visitor to a GP or practice website almost always has a specific, practical question. These are the three places that question most often goes unanswered.
Clarity and accessibility carry particular weight for GP and medical practice sites — patients searching under time pressure, often on a phone, need the practical answer immediately, not after several clicks.
Yes — this is one of the most common gaps on GP and medical practice websites. The audit checks whether registration status, catchment area, and how to register are stated clearly rather than buried or left to a phone call.
Yes. Whether a visitor can quickly find what to do outside opening hours — an out-of-hours number, urgent care service, or clear escalation instructions — is scored as part of clarity and trust, since its absence is a real safety-relevant gap, not just a UX nicety.
It checks whether online booking, e-consult, or repeat prescription ordering is visible and easy to find if it exists, and flags it as a conversion gap if a practice appears to rely on phone-only administration for tasks patients increasingly expect to do online.
It's calibrated to the specific, practical questions a patient or prospective patient actually has — are you taking new patients, how do I register, what do I do out of hours — rather than generic clinical marketing concerns. These are the details that determine whether a visit to the site actually resolves someone's problem.
The SiteMedic team can implement every recommendation for you — online booking, clearer registration info, accessibility fixes, all of it. Send us your results and we'll quote the fix.
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