Clients are choosing an ongoing relationship with a specific person — copy that could describe anyone gives them nothing to connect with.
Certifications matter but belong further down — what a visitor wants first is a sense of how you actually work with clients.
A personality-free, corporate-sounding bio undercuts the personal-relationship nature of the service you're actually selling.
Why you train the way you do, or what got you into training in the first place, gives visitors something distinctly memorable.
"Passionate about helping clients reach their goals" could describe any trainer — specific, concrete language about your actual approach differentiates you.
Find out if your copy sounds distinctly like you.
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