WordPress

WordPress SEO Checklist for Small Business Sites

Most WordPress SEO problems aren't advanced technical issues — they're basic configuration that never got set up correctly in the first place.

One SEO plugin, configured correctly

Multiple overlapping SEO plugins fighting each other cause more harm than a single, properly configured one.

A submitted XML sitemap

Most SEO plugins generate one automatically — the missing step is usually submitting it to Google Search Console at all.

Unique title tags and meta descriptions per page

Default or duplicated titles across pages waste one of the cheapest, highest-impact SEO levers available.

A logical heading structure

One H1 per page, with H2s and H3s used to reflect actual content hierarchy — not styled text pretending to be headings, or headings used purely for visual size.

Clean, descriptive URLs

WordPress defaults can produce long, parameter-heavy URLs. Simple, readable permalink structures perform better and look more trustworthy in search results.

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