Most WordPress SEO problems aren't advanced technical issues — they're basic configuration that never got set up correctly in the first place.
Multiple overlapping SEO plugins fighting each other cause more harm than a single, properly configured one.
Most SEO plugins generate one automatically — the missing step is usually submitting it to Google Search Console at all.
Default or duplicated titles across pages waste one of the cheapest, highest-impact SEO levers available.
One H1 per page, with H2s and H3s used to reflect actual content hierarchy — not styled text pretending to be headings, or headings used purely for visual size.
WordPress defaults can produce long, parameter-heavy URLs. Simple, readable permalink structures perform better and look more trustworthy in search results.
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