A site built for an earlier stage of the business often quietly stops reflecting what the business has actually become.
New capabilities and specialisms added since launch need to actually appear on the site — they're invisible to new visitors otherwise.
A "small team" framing that no longer matches reality undersells what the business can now actually deliver.
Copy written for your earliest, smallest customers may no longer match the profile of who you serve — or want to serve — now.
A growing business benefits from periodically checking whether the site still matches reality, rather than assuming a past update covers all future growth.
Find out where your own site has fallen behind.
Run a free audit →