Not every drop is a problem — some industries have entirely normal seasonal traffic patterns worth ruling out before assuming something's broken.
A drop that matches the same seasonal dip from twelve months earlier is far less concerning than an unprecedented decline.
An industry-wide seasonal trend affecting comparable businesses suggests the cause isn't specific to your own site.
A gradual, predictable seasonal decline looks different in the data from a sudden, sharp drop — the shape itself is diagnostic.
Even a genuinely seasonal dip is worth confirming isn't compounded by an unrelated technical issue happening at the same time.
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