A focused style makes fit easier to judge quickly; a broad range serves more potential clients. Both are legitimate strategies.
A visitor can judge fit at a glance, and a distinctive, consistent portfolio often reads as more confident and expert than a scattered one.
Serving multiple styles captures a broader client base, particularly useful for designers taking on varied residential and commercial work.
A clear point of view with some flexibility, presented explicitly ("modern with warm, livable touches") rather than an unstated mix of everything.
Whichever positioning you choose, stating it explicitly helps visitors self-select — an unstated, inconsistent mix is worse than either clear option.
Find out how clearly your own positioning reads.
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