Requiring a call or visit just to learn the price filters out a real share of visitors who'd rather compare gyms online first.
Most people research a few gyms online before ever visiting — hidden pricing simply removes you from that comparison entirely.
The concern that a published price alone, without an in-person tour, undersells the actual value or facilities on offer.
Publish a clear starting price or tier structure, while still encouraging a visit or trial to experience the facilities directly.
Find out if pricing uncertainty is costing you signups.
Run a free audit →