Booking apps are convenient for diners, but every reservation made there instead of directly with you usually comes with a fee — and less direct relationship with the guest.
If your own booking flow is slower, less familiar, or harder to find than a booking app diners already have installed, they'll default to the path of least resistance — even when it costs you a fee.
A booking widget embedded directly and visibly on your homepage, requiring no app download, removes the main reason diners default to a third party.
Direct bookings give you the guest's contact details and booking history. Third-party bookings usually don't — a real loss for repeat-guest marketing.
Keeping a presence on booking apps for discovery while making your own site's booking flow equally fast captures both new and loyal guests without losing either channel.
Find out if your booking flow is pushing guests to third-party apps.
Run a free audit →