A site that's been neglected for years usually has more issues than can be fixed at once — the order you tackle them in matters.
Outdated information, broken links, and stale content actively hurt credibility every day they remain — these come before anything cosmetic.
If mobile experience is broken and most traffic is mobile, that fix affects more visitors than any single desktop-only issue.
Once trust and access are solid, unclear CTAs or missing trust signals are the next highest-leverage fixes.
Visual refresh matters, but it has less commercial impact than trust, access, and conversion issues — worth sequencing accordingly.
Get a prioritised list of what to fix first on your own site.
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