Insurance is a financial services category where regulatory legitimacy has to be visible, not assumed.
A baseline trust requirement for this industry — its absence is a conspicuous gap, not a neutral omission.
Specific numbers reflecting real track record do more work than a generic claim of experience.
Knowing who will actually handle a claim or policy reduces the anonymity that makes an unfamiliar broker feel riskier.
The underlying fear behind any insurance purchase is a bad claims experience — addressing this directly builds more trust than only discussing buying.
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