Describing a product or service isn't the same as making a case for why someone should buy it.
What a customer actually gets from the result matters more, first, than a technical description of what's included.
Whatever hesitation a visitor is most likely to have — price, complexity, risk — should be answered on the page itself, not left for them to resolve alone.
A review or specific result placed right beside the purchase action does more work than the same content elsewhere on the page.
A single, obvious action — not competing options of equal visual weight — reduces the decision paralysis that costs otherwise-interested visitors.
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