A patient who's decided to book shouldn't have to work to do it. Here's what that requires in practice.
Patients who searched online specifically to avoid calling need an online option — an online form or booking widget, not just a phone number.
A generic "get in touch" form leaves a patient unsure when they'll actually hear back. Visible time slots remove that uncertainty entirely.
Name, contact details, and reason for visit — anything beyond that can wait until the appointment is confirmed.
An instant confirmation (email or on-screen) reassures a patient the booking actually went through, rather than leaving them wondering.
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