Most slow websites share one of a small handful of root causes — and most of them are fixable without a full rebuild.
The single most common cause across small business sites — full-resolution photos served at display size, with no compression applied.
Every analytics tag, chat widget, and tracking pixel adds load time. Most sites are running more of these than anyone is actually reviewing.
Scripts and stylesheets that must fully load before anything on the page becomes visible create a delay that's disproportionate to their actual size.
Sometimes the fix isn't the page at all — it's the underlying hosting plan the whole site is sitting on.
Without browser or server-side caching, every visitor forces a full reload of assets that rarely change.
Find out exactly what's slowing your site down.
Run a free audit →