This field needs trust signals that address a specific skepticism dynamic other healthcare categories don't carry to the same degree.
More important here than in fields with less public skepticism, since it directly counters doubt about legitimacy.
A testimonial describing a specific condition and realistic outcome does more work than a vague "changed my life" quote.
Demystifying what a session actually involves reduces the uncertainty that fuels skepticism in the first place.
Addressing skepticism matter-of-factly, rather than either ignoring it or over-defending against it, reads as more credible than either extreme.
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