Most clients have never worked with an architect before. Not explaining what that actually involves leaves real uncertainty that stops an enquiry.
Concept, planning submission, detailed design, and construction oversight — even a brief outline demystifies an unfamiliar process.
Vague or absent timeframes leave a client unable to plan, which quietly discourages enquiring at all.
Percentage of project cost, fixed fee, or hourly — stating the general structure removes a significant unknown before a first conversation.
Reducing the uncertainty of an unfamiliar first step makes it easier to actually take.
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