A vague brief gets a vague, often inflated, quote — specificity is what makes quotes comparable and accurate.
Number of pages, specific functionality needed, and whether content is included all materially change the price — an unspecified brief forces agencies to quote for the worst case.
Comparing quotes built on different assumed scopes isn't a real comparison — the same brief needs to go to each provider.
A redesign that doesn't account for redirects and existing rankings can quietly lose search visibility that took years to build.
Many quotes cover design and build only — confirm whether copywriting and content migration are included or billed separately.
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